Path

INNOVATION

Invest in carefully selected early-stage consumer brands, disrupting stale categories through innovative products, quality or taste.

VALUE-ADDED
RESOURCES

Assist founders / entrepreneurs with day-to-day operations and strategic advice across all areas of business. To help build sustainable, best-in-class brands.

SUCCESSFUL
EXITS

Facilitate a successful exit through a well-tailored strategy and our unparalleled connectivity and access to strategic players and financial institutions.

MORE THAN
JUST CAPITAL

AS ENTREPRENEURS AND OPERATORS WE
ARE WELL-POSITIONED TO INVEST IN OTHER
STRONG ENTREPRENEURS

WHO WE
ARE

We are growth investors focused on emerging consumer brands. Our hands-on approach allows us to dedicate significant time and resources to each investment, driving growth, creating value and delivering exceptional results.

WHAT WE
LOOK FOR

We look to invest in innovative products with exceptional quality and taste. We typically invest in companies with attractive growth profile and fundamental unit economics. We stand behind passionate entrepreneurs and strong management teams who have a clear vision for their brands.

WHY WE
ARE DIFFERENT

We have an extensive network and strong insight and understanding of the food & beverage space. We are uniquely positioned to provide entrepreneurs with financial, operating and strategic guidance across all aspects of business to develop successful consumer brands.

WHY INVEST WITH BLOOM

BLOOM EXECUTION STRATEGIES

We leverage our knowledge and operational expertise to develop a custom playbook with management teams that identifies areas where Bloom can support their growth

TEAM DEVELOPMENT

Utilize our vast experience to ensure the right team is in place across all functional areas. Leverage our extensive network and contacts to help companies retain and attract top talent.

BRAND BUILDING & MARKETING

Ensure branding aligns with consumers and underlying macro influences. Help create a powerful marketing plan (PR agency, digital, content, etc) to increase product velocity via all channels.

CHANNEL EXPANSION

Leverage our unique senior relationships with key major retailers, distributors and brokers to build distribution. Assist with building a strong sales strategy broken down by channel and customer base.

PRODUCT INNOVATION

Work with best-in-class manufacturers to innovate across multiple categories. Partner with management on thoughtful extension lines (build a ‘platform’ brand).

FINANCE & OPERATIONS

Ensure production and supply chain optimization.
Implement internal controls and systems to ensure production scalability and efficiency. Provide guidance on all aspects of finance, including financials, projections, etc.

THE TEAM

ROBERT JAKOBI

Founder and Managing Partner

An accomplished food entrepreneur and operator with first-hand experience in launching, growing and selling consumer products companies.

Robert Jakobi is the Founder of BOU, the innovative food company bringing the joy back into cooking with a versatile range of bouillon, gravy and miso broth cubes, and instant soup cups. Robert launched BOU in May 2017.

By disrupting a section of the supermarket that hadn’t seen innovation in decades he was able to grow into a national company overnight securing major retailers including Kroger, Sprouts, Wegmans, Walmart, Whole Foods, and over 8,500 other retailers.

Robert was previously CEO and Co-Owner of Metcalfe’s Food Company and Metcalfe’s skinny, which he launched with Julian Metcalfe in 2010. Metcalfe’s Food Company became the fastest-growing privately-owned food and beverage company in the UK. Metcalfe’s Skinny, a premium popcorn brand, was acquired by Snyder’s Lance in September 2016.

FULL BIO

MIKE KELLY

General Partner

An accomplished global brand builder in areas of wholesale, retail, e-com and licensing. Michael is obsessed by data-led strategy, creative, CRM, marketing and media disciplines.

For over 20 years, Mike has led PVH Marketing Group, a full-service, in-house marketing, design, production and media buying group focused on building consumer-centered strategies globally at wholesale, retail and e-commerce.

Builds brand equity and consumer engagement across all channels of distribution within the company’s core owned and licensed portfolio of brands he’s worked with include IZOD, Van Heusen, Speedo, the PVH Dress Shirt and Neckwear group, Warner’s Intimate Apparel and Nike Men’s Underwear.

Prior to joining PVH in 1998, Mike served as Head of Marketing, Advertising and Store Design for the $2BN Dylex Menswear Group in Canada. Mike’s oversight there included the creation of several new brands including Club Monaco.

FULL BIO

YI HUANG

Principal

Prior to joining Bloom, Yi served as Chief Operating Officer of Wine Awesomeness, where she oversaw operations, marketing and finance at a high-growth consumer startup.

Previously, she was Director of Digital Strategy at Conde Nast, leading growth initiatives, new vertical formation and product innovation across its brand portfolio.

Her prior work experience also includes strategy and business development at HBO and investment banking at Greenhill & Co. in New York.

Yi holds an MBA from The Wharton School at the University of Pennsylvania and a bachelor's degree with honors from The University of Texas at Austin.

FULL BIO

ADVISORS

STEPHEN ALLAN

Growth & Strategy
FULL BIO

Former Worldwide Chairman and CEO of MediaCom

Was voted Media Achiever of the Year by Campaign Magazine

During his tenure, he led the company to become a top four global media network.

In 2005 he was responsible for establishing and leading GroupM in the UK as its CEO.

Previously he led MediaCom UK to become the UK’s number one ranked agency and the first billion-pound agency

PLÁCIDO ARANGO

Limited Partner
FULL BIO

Food entrepreneur and one of the most well-known businessmen in Spain.

Was the CEO of Grupo Vips (multi brand family-owned business) from 1997 to 2010. The company experienced important organic growth including a partnership with Starbucks in France, Portugal and Spain. In December 2018, Plácido sold Grupo Vips to Alsea Group.

The previous generation of the Arango family built Cifra into the largest supermarket chain in Mexico (including Aurrera and Superama stores) alongside Vips and fashion store, Suburbia, before selling the company to Walmart.

GERARD LOUGHRAN

Growth & Stategy
FULL BIO

30 years experience in food retail industry with an expertise in building teams of accomplished individuals who drive performance, growth and results.

Led the turnaround of Pret A Manger USA from 2006 to 2009 where he took the business from 10 shops in NYC to over 50 shops and created the foundation to scale nationwide.

Prior CEO of Itsu, a fast-casual takeaway sushi concept in the UK. During his tenure he led the team to triple EBITDA in Year 1 and increased it by an average of 20% per annum thereafter. He also grew the chain beyond its central London location and took it from 25 to 75 units in 4 years.

Active investor in UK food retail concepts Patty & Bun, Detox kitchen and Princi UK.

Currently building a team to re-launch and accelerate the growth of Princi in the UK

Former Worldwide Chairman and CEO of MediaCom

Was voted Media Achiever of the Year by Campaign Magazine

During his tenure, he led the company to become a top four global media network.

In 2005 he was responsible for establishing and leading GroupM in the UK as its CEO.

Previously he led MediaCom UK to become the UK’s number one ranked agency and the first billion-pound agency

Food entrepreneur and one of the most well-known businessmen in Spain.

Was the CEO of Grupo Vips (multi brand family-owned business) from 1997 to 2010. The company experienced important organic growth including a partnership with Starbucks in France, Portugal and Spain. In December 2018, Plácido sold Grupo Vips to Alsea Group.

The previous generation of the Arango family built Cifra into the largest supermarket chain in Mexico (including Aurrera and Superama stores) alongside Vips and fashion store, Suburbia, before selling the company to Walmart.

30 years experience in food retail industry with an expertise in building teams of accomplished individuals who drive performance, growth and results.

Led the turnaround of Pret A Manger USA from 2006 to 2009 where he took the business from 10 shops in NYC to over 50 shops and created the foundation to scale nationwide.

Prior CEO of Itsu, a fast-casual takeaway sushi concept in the UK. During his tenure he led the team to triple EBITDA in Year 1 and increased it by an average of 20% per annum thereafter. He also grew the chain beyond its central London location and took it from 25 to 75 units in 4 years.

Active investor in UK food retail concepts Patty & Bun, Detox kitchen and Princi UK.

Currently building a team to re-launch and accelerate the growth of Princi in the UK

DAN MORAD

Distribution & Sales
FULL BIO

10+ years of consumer products experience

Founder of Critical Mass Group, a consulting firm that helps accelerate the growth of new and innovative consumer brands. Current clients include OYWN, OLIPOP, Harmless Harvest and Yooga

Prior to founding CMG, Dan was the founder of INVIGORADE, a disruptive beverage brand, and before that spent 5+ years at Johnson & Johnson (J&J) where he worked on well-known consumer brands including Splenda, Viactiv, Benecol and Neutrogena

10+ years of consumer products experience

Founder of Critical Mass Group, a consulting firm that helps accelerate the growth of new and innovative consumer brands. Current clients include OYWN, OLIPOP, Harmless Harvest and Yooga

Prior to founding CMG, Dan was the founder of INVIGORADE, a disruptive beverage brand, and before that spent 5+ years at Johnson & Johnson (J&J) where he worked on well-known consumer brands including Splenda, Viactiv, Benecol and Neutrogena

INVESTMENTS

Misfits is a plant-based protein nutrition brand. The company manufacturers and sells plant-based protein bars, powders and supplements with a sales focus on DTC channels. They have a proven core product line that is well positioned and on trend with the plant-based health and wellness movement, and has demonstrated strong brand appeal and performance marketing metrics. The company is poised to benefit from longstanding macro consumer health food trends (accelerated by COVID).

They have plans to grow revenues by approximately 250% in 2022 and approximately 200% in 2023, fueled by accelerated performance marketing spend and operational efficiencies driving UK growth as well as the hard launch in the US market in September 2021.

WEBSITE
LOCATION; LONDON
YEAR INVESTED; 2021
STAGE; LED SERIES A ROUND

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